Bolt turns any shopper into a lifetime customer
No two shoppers are alike. But they all have one thing in common. They like things easy.
Thanks to Bolt’s shockingly simple login and checkout experience, you’ll keep them coming back. Again, and again, and again.
My role:
Lead Writer
Concepting, storyboards, messaging
Wrote briefs for and managed influencer partnerships
Learned everything there is to know about influencer personalities. Maybe learned too much.
Channels:
Paid & organic social, packaging, video, web, email
Results:
$2.4 million in pipeline on a campaign budget under 400K
8x increase of inbound leads in 3 months
Press stories covering Bolt’s campaign, including Ad Age and TechCrunch
TikTok videos with over 20K views
100s of meme-quality shopper personas created by our community
With a tight budget and timeline of under 2 months, we leaned into an army influencers to make this campaign happen. Each influencer was sent a shopping doppleganger, or “Shopperganger”. Then, they shared their Shopperganger with their community, all while delivering our campaign.
To pitch the campaign we sent reporters their own digital doll, proving that everyone has a Shopperganger.
“You brought a quiet leadership to this project and I respect that. You listen, work closely with others, and offer direction, making sure people feel heard.
Plus the boxed dolls for this campaign turned out so damn cool.”
Going down the funnel, we targeted prospects with more specific value props.
The campaign led prospects and curious browsers to our landing page.
And by clicking through the page, you could create your own Shopperganger meme.
Meet my pup, Sunny, AKA The Shopper’s Assistant
