A shockingly
simple rebrand with bolt
Whether your company sells to businesses or consumers, at the end of the day we’re marketing to people.
The Bolt rebrand is all about using messaging, design, and concepts that reflect that. We want to show people the shockingly simple feeling of One-Click Checkout.
My role:
Lead Writer
Guinea pig for all things copy
Identified and managed influencer partnerships
Channels:
Paid & organic social, video, web, email
Results:
One of the most talked about rebrands in 2023, and ranked one of the year’s best rebrands by Fast Company
Total refresh of Bolt’s site, social, and email systems
Clean copy. Fish-eyed photography. Dynamic scrolling interactions. Our home page uses every opportunity to feel alive and show off the brand.
Prospects appreciated it by staying on site 3X as long.
No need to make value props boring. Updating our tone increased inbound leads 4X and reduced our bounce rates by 10%.
“Greg, I think eating tacos and building brand stories are your superpowers.”
Always looking for new ways to spread the word, we partnered with influencers to talk about Bolt’s value. These were the most successful social videos in the company’s history.
And finally our animated video explaining the ins and outs of Bolt pushed our rebrand to the next level. Not only because it’s fun to watch, but the language is simple and conversational.
A lot of work goes into a video like this. From scripting to sound effects and picking voiceover talent, I partnered with our talented Art Director to bring this to life.