Labeled a minimalist since kindergarten, I play to my strengths and write concise, brand-driven copy Building on the power of connections. That’s Plaid. SEE PROJECT Plaid built a bodega named FlowMart SEE PROJECT Bolt turns any shopper into a lifetime customer SEE PROJECT A shockingly simple rebrand with Bolt SEE PROJECT Wayfair believes home shouldn’t be so scary SEE PROJECT Serious work calls for a serious tone at Jewish Family & Children Services SEE PROJECT Filming The Snow Queen at Tempo SEE PROJECT Introducing an emotional note to an Uber tech brand SEE PROJECT Sustainability, tech, and agrivoltaics with Matt Ferrell SEE PROJECT At Wayfair, it’s Way More than furniture SEE PROJECT